Stop spraying. Start spearing.

A Spear is a focused outreach idea + a micro-list of perfect-fit prospects + AI that generates personalized messages for each one. Email, LinkedIn, calls, video — all from one cockpit.

Try your first SpearSee the cockpit

53% avg open rate · 150 touches in 2 hours · Used by founders and sales teams doing ABM

Why we call it a Spear

Most outreach tools are built for volume. Sequences. Cadences. Drip campaigns. Cast a wide net and hope something sticks.

That works — until it doesn't. Inboxes are flooded. Prospects can smell automation. Response rates keep dropping.

A Spear is the opposite. It's whale hunting. One idea. One curated list. One sharp, relevant message per prospect.

You're not hoping to get lucky. You're aiming.

Micro-lists: The right prospects for the right message

A Spear starts with an idea — a specific reason to reach out. Then you build a micro-list: a small, curated set of prospects who fit that exact idea.

Not 10,000 contacts. Not a generic ICP. A tight list of 25-100 people who share the same pain point, trigger, or opportunity.

How micro-lists work:

  1. 1.

    Start with your Spear idea

    "Target founders in US/UK who are actively selling themselves and struggling with disjointed tools"

  2. 2.

    Build or import your list

    Find prospects who match. Import from LinkedIn, CSV, or search. Quality over quantity.

  3. 3.

    Every contact inherits the context

    The Spear idea informs every message. AI knows why you're reaching out to this specific list.

Examples of micro-lists:

  • "50 VPs of Sales who started their role in the last 60 days"
  • "30 food & beverage companies affected by the FDA red dye regulation"
  • "25 Series A startups that just announced funding"
  • "100 founders who posted about outreach challenges on LinkedIn"

Micro-lists are the anti-spray-and-pray

Same idea, applied precisely to a curated audience. This is how you get 53% open rates instead of 15%.

The Cockpit: Execute 100 personalized touches without switching tabs

The Liame Cockpit is where Spears come to life. Load your micro-list, and work through it one prospect at a time — with AI generating fresh, contextual messages for each.

Spear Prompt

• Your saved Spear idea

• Targeting criteria

• AI prompt settings

Channel

Prospect Profile

Name, Title, Company, Location

3 / 100

AI-Generated Message:

Hi [Name],
I noticed [Company]...
[Personalized content based on Spear idea + signals]

The Cockpit: Review AI-generated message → Tweak if needed → Send → Auto-advance to next prospect

What you see in the Cockpit:

Left panel:

  • Your saved Spear prompt
  • The AI prompt that powers message generation
  • Channel selector: Email | LinkedIn | Script

Center panel:

  • Current prospect's profile
  • AI-generated message — ready to review
  • Video recording option

Top right:

  • Micro-list navigation: "3 / 100"
  • List name for context

Bottom:

  • "Use Prompt" — regenerate with AI
  • "Send Message" / "Call" — execute instantly

The workflow:

  1. 1.Load your Spear + micro-list
  2. 2.Review the AI-generated message for prospect #1
  3. 3.Tweak if needed (or send as-is)
  4. 4.Hit send → automatically moves to prospect #2
  5. 5.Switch channels anytime — Email, LinkedIn, or Call script
  6. 6.Repeat until the list is done

150 personalized touches in 2 hours

Not copy-paste. Not mail merge. Each message generated fresh from the Spear idea + prospect context.

How a Spear comes together

1

Define your Spear idea

What's the reason to reach out? A regulation change? A funding round? A common pain point? Write it in plain English.

2

Build your micro-list

Find 25-100 prospects who fit the idea. Import from LinkedIn, CSV, or search within Liame. This is your target list for this Spear.

3

Load the Cockpit

Open your Spear + micro-list. AI generates a personalized message for the first prospect. Review, tweak, send.

4

Execute through the list

Send via email, LinkedIn, or call. Move to the next prospect. Switch channels anytime. Activity logged automatically.

Total time: under 2 minutes per prospect. With context that would take 20 minutes to research manually.

Signals turn cold outreach into warm conversations

The difference between a Spear and a generic email is context. Liame's AI can pull signals so you know why now is the right time to reach out.

📈

Funding & Growth

Company just raised Series B

→ They're scaling. Budget exists. Decisions are being made.

👤

Job Changes

New VP Sales started 3 weeks ago

→ They're evaluating tools. Building their stack. Open to conversations.

📰

Company News

Launched new product line

→ They need distribution. Marketing. Sales support.

💼

Hiring Signals

Posted 5 new SDR roles

→ They're building outbound. Feeling the pain you solve.

🎤

LinkedIn Activity

Posted about [topic] yesterday

→ They're thinking about this right now. Perfect timing.

📺

Content Signals

New YouTube video about scaling sales

→ They're sharing their priorities publicly. Use it.

Signals can inform your Spear idea, or enrich individual prospects in your micro-list. Either way, relevance goes up.

Spears that got replies

These are based on real outreach patterns. Names changed, results real.

Example 1: FDA Regulation Spear

Spear idea:

Target food and beverage companies. Bring to their attention the new FDA regulation on red dye. Create messaging about compliance risks and how we help rebrand quickly.

Micro-list:

50 food & beverage brands in the US (built from lookalikes of a recent $60K customer)

Subject: The red dye change — are your labels ready?\n\nHi [Name],\n\nI noticed [Company] has been consistently innovating in the food space. With the recent FDA changes impacting branding and packaging — especially around artificial dyes — I'm curious how you're thinking about the transition.\n\nWe just helped a similar company rebrand their entire pouch line in under 6 weeks. Happy to share what we learned if it's useful.\n\nQuick call this week?

Result:

This Spear pattern led to a $60K deal.

Example 2: Founders Actively Selling Spear

Spear idea:

Target founders in US and UK who are actively selling themselves. Connect on the pain points they're seeing — disjointed tools, context switching, losing track of outreach.

Micro-list:

100 founders (sourced from LinkedIn, filtered by 'Founder + CEO' titles at seed/Series A companies)

Hi Daib,\n\nI noticed you're juggling many roles as a founder at Lumendash. I'm sure managing multiple tools and staying on top of signals must be quite a task.\n\nHow do you currently handle this?

Why it works:

Same Spear idea, applied to 100 founders. Each message is personalized to the individual but consistent in intent.

Example 3: New Role Signal Spear

Spear idea:

Target VPs of Sales and Heads of Revenue who started a new role in the last 60 days. They're building their stack and open to new tools.

Micro-list:

30 revenue leaders (sourced from LinkedIn job change alerts)

Subject: Building the stack at [Company]?\n\nHi [Name],\n\nCongrats on the new role — first few months are always a blur. Building the team, picking tools, figuring out what actually works.\n\nWe built Liame for exactly this phase: outreach that's fast, personal, and doesn't require a 6-month Salesforce implementation.\n\nWorth 15 min to see if it fits your stack?

Why it works:

Timely (they just started), relevant (they're evaluating), low-friction ask.

What Spear-based outreach looks like

53%
email open rate
With signal-driven personalization and single-send spears
$60K
closed from one Spear campaign
FDA regulation signal → micro-list of 50 → deal
150
touches in 2 hours
Using the Cockpit with a 100-contact micro-list
"This is a whole revelation... I think we're going to get some serious victories out of this."

— Dan S., President, B2B Manufacturing

Results from early users doing targeted, signal-based outreach.

Why not just use sequences?

Sequences aren't bad. They work for high-volume, predictable outbound.

But sequences optimize for scale, not relevance. Same message, different names. Dripped over days. Hope someone bites.

Spears are for when the idea matters. When you have a specific reason to reach out. When you want replies, not just opens.

Approach

Sequences

Same message to many

Spears

Same idea, personalized to each

List size

Sequences

Thousands

Spears

25-100 (micro-list)

Personalization

Sequences

Template variables

Spears

AI-generated per prospect

Timing

Sequences

Scheduled drip

Spears

Now, when the idea is fresh

Channels

Sequences

Usually email-only

Spears

Email, LinkedIn, calls, video

Reply rate

Sequences

1-3% typical

Spears

Higher (relevance = replies)

Best for

Sequences

Broad prospecting

Spears

ABM, whale hunting, warm follow-up

Use sequences for the long tail. Use Spears for the accounts that matter.

Spear is built for

Founders doing outbound

You don't have time to research every prospect. But you also can't afford to sound like everyone else. Spears give you speed and personalization.

Reps working named accounts

Your territory has 50-200 accounts. You need to go deep, not wide. Spears help you hit each one with context.

Teams testing messaging

Before you scale a sequence, you need to know what works. Spears let you test an idea on a micro-list and see what gets replies.

What Spear is not

Not a sequence engine — no drip campaigns, no automated follow-ups

Not mass outreach — micro-lists, not mega-lists

Not a CRM — we don't manage your pipeline, just your outreach

Not fully automated — you review before sending (that's the point)

Spear is for people who believe outreach quality still matters.

Send your first Spear in under 5 minutes

Create a Spear idea. Build a micro-list. Open the Cockpit. Start sending.

Try Spear freeSee how it compares

No sequences to set up. No CRM to configure. Just outreach.